Sponsorships and Advertising

Don’t limit your Swim Collective experience to the walls of your booth! Promoting your brand to buyers and media starts well before they reach your booth. Below are sponsorship and advertising opportunities available for building visibility among buyers and media before, during and after the show. Custom sponsorships are available.

For more information, download the full Sponsorship and Advertising PDF. To purchase, email Jane.Preston@CollectiveShows.com

All booth packages include an online profile/exhibitor listing complimentary – Once your booth payment has been processed, a confirmation email will be sent to the contract contact’s email with login information to your online profile/exhibitor listing. Once you receive access to your online profile/exhibitor listing, we highly recommend updating and adding information to promote your presence at the show to attending buyers and media. Your online profile/exhibitor listing is where you will upload your Online Product Showcase image which is still included in your booth package. For more information, what is included in the basic listing, and options for upgrades, please download our PR Tool Kit.

Before the Show During the Show After the Show

MONTHLY BUYER E-BLASTS – $400+
See example

Feature your brand in monthly buyer emails – purchase one or more monthly buyer eBlast to be sent at the beginning of each month to our entire buyer database. Each email contains up to 9 brand ads (multiple emails may be sent out each month if more than 9 brands sign up). Your ad will link directly to your Exhibitor Listing page on the show website. There are three eBlasts available; October $400, December $400, and January $500.

Deadline: See PDF

SHOW DIRECTORY ADS – $275+
See Example

A printed ad in our on-site show directory – Distributed from our registration counters, every retailer entering the show has the opportunity to see your ad featured in our printed show directory. The show directory includes the full floor plan, brand lists, schedule of events, show directory ads, and more.

Deadline: January 3

NEW EXHIBITOR TAG – $100
See Example

Exclusively for first time exhibitors – Retailers are always looking for new brands; standout by adding a “NEW” icon to your exhibitor listing on the web and printed directory, as well as sticker in front of your booth.

Deadline: January 3

VIP BUYER GIFT BAG – $300
See Example

Gift our top 40 buyers – VIP Buyer Gift Bag will include 2-4 items per brand and will be delivered directly to the buyer’s hotel room or gifted as they arrive to the show.

Deadline: January 3

HOMEPAGE WEB BANNER – $475
See Example

Display your ad on the homepage of our website – give your brand exposure every time a buyer visits our website. Order of ads is random and alternating (with each page refresh). Placement is guaranteed through the end of the Winter 2020 show.

Deadline: N/A

SHOW BADGE AD – $700
See Example

Be seen by everyone (including buyer, exhibitors, press, and media) by showcasing your brand on the back of the official show badge. The Show Badge Ad will be printed on the back of all badges and see by hundreds of attendees.

 Deadline: October 11

BUYER LANYARDS – $700
See Example

Add your logo to the official show badge lanyards worn by every buyer. A quantity of 1,500 branded badge lanyards with double bull-dog clips that can clip onto the show the show badge 2 3/8” apart. Sponsor assumes all costs for lanyard design, production and shipping. Lanyards are subject to approval by Swim Collective.

Deadline: January 3

OFFICIAL BUYER TOTE BAG – $1,500
See Example

A gift for every retailer – Design and produce the tote bag that every buyer is gifted upon show entry.

Deadline: January 3

SOCIAL MEDIA + ADDITIONAL MARKETING – FREE
See Example

A chance to be featured on the Swim Collective Instagram/Facebook/Twitter – a free opportunity to be featured on one or more of our social media pages. Submit your images for consideration (posts not guaranteed). Images posted will contain brand tagging and hashtags. We appreciate a variety of images to select from including images with and without brand logos.

 Deadline: N/A

ONLINE PROFILE + EXHIBITOR LISTING – FREE
See Example / Download PR Tool Kit

All booth packages include an online profile/exhibitor listing complimentary – Once your booth payment has been processed, a confirmation email will be sent to the contract contact’s email with login information to your online profile/exhibitor listing. Once you receive access to your online profile/exhibitor listing, we highly recommend updating and adding information to promote your presence at the show to attending buyers and media. Your online profile/exhibitor listing is where you will upload your Online Product Showcase image which is still included in your booth package. For more information, what is included in the basic listing, and options for upgrades, please download our PR Tool Kit.

Deadline: N/A

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