About the Show

Swim Collective: The West Coast Swim Fashion Trade Show

The West Coast’s business-to-business marketplace for the swimwear industry returns to the Anaheim Convention Center in Southern California. Twice annually, the top luxury and on-trend fashion brands in the industry showcase the latest swimwear, surf, resort, and beach accessory collections to an audience of swimwear specialty retailers, better boutiques, luxury resorts, cruise retailers, gift stores, online stores, surf specialty retailers and department stores from across the United States and abroad. Top industry and consumer media as well as online swimwear fashion influencers, come to see the unveiling of the next season’s hottest beach resort fashion trends.


Upcoming Show:

Wednesday, January 13, 2021 – 9am to 6pm
Thursday, January 14, 2021 – 9am to 5pm

Anaheim Convention Center
North Hall, Level One
800 West Katella Avenue
Anaheim, California, 92802


Showcasing the Best Fashion In the Beach Resort & Swimwear Industry; Swim Collective values quality of brands and retailers, over quantity, providing exhibitors and attendees with a focused swim-industry event. Our skilled team specially curates over 150 swim-related brands to exhibit to an audience of top retailers from across the United States and around the world.

Beach at Swim Collective was debuted at the August 2018 show in Anaheim, CA. The juried collection of brands featured higher-end resort wear, cover ups and sun protection apparel as well as unique towels, hats, footwear and other accessories.
Read more about Beach at Swim Collective >


In 2016 Swim Collective was acquired by EmeraldX, the largest operator of business-to-business trade shows in the United States, with its oldest trade shows dating back over 110 years. The company operates more than 50 trade shows, including 31 of the top 250 trade shows in the country as ranked by TSNN, as well as numerous other events.

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